CEBU as a BPO Destination
As the local Business Process Outsourcing (BPO) industry continues to grow, the Philippines is on the fast track to becoming one of the prime outsourcing destinations in the world. Cebu City, the Queen City of the South, is considered as one of the most important BPO destinations in the country and is fast becoming the largest call center hub in the Visayas region.
Cebu’s BPO industry is alive because of the growing and increasing number of foreign investors in the city. The growing number of foreign investors is a strong indication that Cebu City is fast becoming an important BPO center in the country. More and more foreign companies are now tapping into the local workforce, injecting large amounts of capital into the economy which bodes well for the future of Cebu City’s outsourcing industry. There is an increase number of inbound and outbound call centers, information technology outsourcing companies, transcription companies, and English as Second Language ESL learning institutions in the area, and more are still on the way. The increasing number of investors is an implication of the growing trust and satisfaction of foreign companies in investing in Cebu City when it comes to BPO services.
Because of the low cost of labor and operational expense, coupled with an exceptionally skilled workforce and a lower cost of living, it’s no mystery that the Philippine BPO industry is alive and well in Cebu City. The ability of most Cebuano’s to understand and communicate in fluent English is an important advantage in the city’s outsourcing industry. As English is considered the lingua franca of the call center industry, a rudimentary knowledge of the language is essential in fields like customer service and telemarketing.
The growing BPO industry has created a number of job opportunities for Cebuano’s, providing solid employment for the local workforce. This has further boosted the local economy. Cebu is still considered the #1 provincial destination for foreign multinationals and BPOs. And as the local outsourcing industry continues to grow, Cebu City will continue to establish itself as one of the prime outsourcing destinations in the Philippines.
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